Posted Wednesday, 18-Mar-2015
Every year for the past 10 years, board game sales have increased 10-20%. With this impressive data in mind, it’s easy to understand why so many gamers are eager to open their open board game stores.
But running a business can almost feel like an endless strategy game. In case you had the idea to open a board game store, here some suggestions to get off on the right foot.
Location is everything when it comes to opening a board game store. Not only you want to have a comfortable space, but also to have it in a centralized part of town. Accessibility is key for a leisure-oriented shop.
It’s important that you have a play area with a few tables available for your customers. This gives players a great opportunity to test out board games before they buy.
Consistently schedule board game-related events. These can be board game afternoons, tournaments or organized game demo with a publisher. The best way to convince a costumer to buy a game is simply to show how fun playing one can be.
The opportunity to try a board game before buying is the main difference between a brick-and-mortar shop and an online retailer. It’s a good idea to have ‘demo’ game copies in the shop to show game components and features to potential customers.
You should have demo copies for both new release and best selling classics. Additionally, you should also be familiar with all of the major games as well as the gaming market before you open a board game store.
Help dismiss the rumors that all gamers need to be nerds. Having an overall relaxed and welcoming atmosphere helps introducing new gamers to the hobby. When you open a board game store, be sure to have comfy chairs and non-distracting music. Non-messy food and beverages should be available to fuel your gamers.
Game availability is essential when you open a board game store. Not having a copy of a new release ready in stock might mean missing that sale. Also, if a costumer is looking for a rare title from a small publisher, offer to order it for them, even if you do not usually carry it in stock.
Your staff should be as knowledgeable as you are about board games. They do not necessarily need to know every single game in the store, but customers appreciate having someone passionate about the hobby with the ability to suggest the perfect game.
Published by BoardGamePrices.com