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So you want to open a board game store?

Posted Wednesday, 18-Mar-2015

Contributed by Simon Di Rubbo

Every year for the past 10 years, board game sales have increased 10-20%.  With this impressive data in mind, it’s easy to understand why so many gamers are eager to open their open board game stores.

But running a business can almost feel like an endless strategy game. In case you had the idea to open a board game store, here some suggestions to get off on the right foot.

Location Location Location!

Location is everything when it comes to opening a board game store.  Not only you want to have a comfortable space, but also to have it in a centralized part of town.  Accessibility is key for a leisure-oriented shop.

Have a play area

Game Store Playing Area
Photo Credit: TheBoardGameFamily.com


It’s important that you have a play area with a few tables available for your customers.  This gives players a great opportunity to test out board games before they buy.

Schedule events

Board Game Stores

Consistently schedule board game-related events.  These can be board game afternoons, tournaments or organized game demo with a publisher.  The best way to convince a costumer to buy a game is simply to show how fun playing one can be.

Demo games

Demo Games in Game Stores

The opportunity to try a board game before buying is the main difference between a brick-and-mortar shop and an online retailer.  It’s a good idea to have ‘demo’ game copies in the shop to show game components and features to potential customers.

You should have demo copies for both new release and best selling classics.  Additionally, you should also be familiar with all of the major games as well as the gaming market before you open a board game store.

Have a comfortable atmosphere

Help dismiss the rumors that all gamers need to be nerds.  Having an overall relaxed and welcoming atmosphere helps introducing new gamers to the hobby.  When you open a board game store, be sure to have comfy chairs and non-distracting music.  Non-messy food and beverages should  be available to fuel your gamers.

Keep your shelves stocked

Game Store Stock

Game availability is essential when you open a board game store.  Not having a copy of a new release ready in stock might mean missing that sale.  Also, if a costumer is looking for a rare title from a small publisher, offer to order it for them, even if you do not usually carry it in stock.

Knowledgeable staff

Your staff should be as knowledgeable as you are about board games.  They do not necessarily need to know every single game in the store, but customers appreciate having someone passionate about the hobby with the ability to suggest the perfect game.

Published by BoardGamePrices.com

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